Services

Paid Search Operations

Complete management of your Google Ads account. We handle the technical setup, campaign build, and ongoing optimization for cost-per-acquisition.

What's Included

Everything you need for a high-performing Google Ads campaign.

  • Campaign Strategy — Keyword research, competitor analysis, and targeting strategy tailored to your market
  • Campaign Build — Complete setup of campaigns, ad groups, ads, and extensions
  • Conversion Tracking — Phone calls, form submissions, and key actions tracked in Google Ads
  • Ongoing Optimization — Bid adjustments, negative keywords, ad testing, and quality score improvements
  • Monthly Reporting — Clear performance reports with metrics that matter for your business
  • Direct Communication — Access via email with responses within 24 business hours

What's Not Included

This is a focused Google Ads service. These items are outside of scope.

  • Ad Spend — You pay Google directly for your advertising budget
  • Website Design/Development — Landing pages or website changes
  • SEO Services — Organic search optimization is separate
  • Social Media Advertising — Facebook, Instagram, etc. are not included
  • Display/YouTube Ads — Focus is on Search campaigns only
Ideal Fit

Is This Service Right for You?

This service works best for certain types of businesses. Here's how to know if we're a good match.

Great Fit

  • Local service businesses (HVAC, plumbing, roofing, legal, medical, etc.)
  • Businesses with a proven service/product and capacity to handle more leads
  • Minimum $1,500/month ad budget (paid to Google)
  • Long-term mindset—PPC is a marathon, not a sprint
  • Open to feedback and collaboration

Not the Best Fit

  • E-commerce businesses with large product catalogs
  • Startups without product-market fit or proven offers
  • Very low ad budgets (under $1,000/month)
  • Businesses expecting overnight results
  • Industries prohibited by Google Ads policies

Sound Like a Good Fit?

Let's have a conversation about your business goals and see if working together makes sense.

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