About

Data Over Drama

A straightforward approach to Google Ads built on analysis, systems, and accountability.

Precision Over Promises

I'm not interested in flashy tactics or empty promises. I focus on the fundamentals: understanding your business, building well-structured campaigns, tracking everything, and optimizing based on real data.

Every decision is grounded in numbers, not hunches. When I recommend a change, I'll show you why the data supports it. When something isn't working, I'll tell you directly.

I work exclusively with local service businesses because that's where I've developed deep expertise. I understand the economics of lead-based businesses, the importance of phone calls, and the nuances of local search intent.

📊 Analytical

Every recommendation is backed by data, not gut feelings.

🎯 ROI-Focused

Leads and revenue matter more than clicks and impressions.

🔍 Transparent

You'll always know what's happening in your account.

🤝 Accountable

If something doesn't work, I own it and adjust.

My Approach

Systems Over Heroics

I believe in building repeatable systems that produce consistent results—not relying on "secret tactics" or one-off wins.

Structured Campaigns

Clean account architecture that's easy to analyze, optimize, and scale over time.

Complete Tracking

Every phone call, form submission, and key action tracked from day one.

Regular Optimization

Consistent weekly review cadence—not "set it and forget it" management.

Clear Communication

Reports you can actually understand, not walls of jargon and vanity metrics.

Let's Talk

Ready to see if we're a good fit? Schedule a free consultation to discuss your goals.

Book a Discovery Call